Authenticity vs AI Content Overload

Social media is entering a new era: feeds are becoming AI recommendation engines and content is being produced at a scale we’ve never seen before. The result? More content, less trust. In 2026, brands don’t win by posting more, they win by building credibility, relevance and community in a world flooded with AI-generated content.

The Social Media Summit brings together top marketers, creators and industry experts to decode what’s working right now and what won’t work anymore. From GenAI-powered creation (without losing authenticity) to social search, long-form storytelling, interactive formats, and influencer marketing 2.0, you’ll get practical frameworks to grow attention and trust at the same time.

And because real results matter, we’ll also welcome Belgian IAB MIXX Awards winners to unpack their winning cases : sharing the strategies, creative choices and performance insights behind campaigns that stood out. If you’re building a brand, running campaigns, managing creators or scaling social performance, this is your 2026 playbook.